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If you’re not yet getting the sense that it’s hard to tell what’s real these days, you probably soon will.

A $70 million science fiction movie production is starring—appropriately enough—an A.I. robot, who was created specifically for the movie.

And it’s unknown how many of social media influencer Lil Miquela’s 2.5 million or so followers know that she is a computer-generated graphic. While not real, Miquela recently became the first virtual performer signed by the Creative Artists Agency.

This trend is in its early days and advances in A.I. and machine learning suggest that ever more virtual and robotic creations will achieve celebrity status.