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Co-Media

Influenced in large part by the social isolation caused by the COVID-19 pandemic, developers are creating apps that allow people who are apart to share digital experiences.

Netflix has created a third-party extension that lets people in different areas watch the same synced movie or series together remotely and interact with a real-time group chat and texting function. Bunch is a new game party app that lets people play their favorite games remotely while being digitally connected with friends via a group video-chat feed.

While gamers were at the forefront of this trend pre-COVID, the pandemic is pushing the idea of co-media into all elements of the digital world.